Client Overview: Skincare Industry
Industry: Skincare & Sun Protection
Client’s Product Focus: Sunscreen and hydration are the primary goals of this all-natural and environmentally conscious skincare line.
Target Audience: Women of Generation Z and Millennials, who value health and wellness and love the outdoors, sunny vacations, and sun-protective products.
Objective: The objective was to develop a memorable brand experience that would generate an emotional connection with customers, increase product trials of the new GlowGuard SPF 50+ sunscreen, and increase brand awareness and engagement.
Challenge
The cosmetics industry needed a new approach to attract its young, dynamic clientele and promote sun protection. The goal was to demonstrate the benefits of sun protection and skincare to the target demographic. The event needed to teach sun protection in a way that people would speak about with their peers. Themed Beach Party for Brand Engagement was created to entertain and educate attendees while promoting skincare goods.
Solution | “Glow & Flow Beach Fest”
Vorson Marcom created a themed beach party for brand engagement that relaxed, educated, and entertained. The organizers of “Glow & Flow Beach Fest,” a fun, relaxing sun safety event, wanted to improve the brand experience. The event was organized in this way:
Event Concept & Theme
Theme: Glow & Flow Beach Fest
This brand engagement beach party emphasized sun-safe beauty, wellness, and natural skincare in a tropical, skin-friendly atmosphere. The goal was to strengthen the bond between the company and the customer by combining relaxation with active engagement.
Branded Design & Experience
Branded Decor
- Color Palette: Sea blues, sun-kissed golds, beachy beige, and delicate corals. These colours evoked warmth, nature, and the beach, complementing the brand’s eco-conscious and sun-safe attractiveness.
- Welcome Arch: A beautiful lobby covered with “Glow & Flow” arches showing the brand’s emblem, created to immediately transport guests to the world of sun protection and skincare.
Photo Spots
- Massive GlowGuard Sand Sculpture: The brand’s sunscreen product, made from huge sand, features a QR code that leads directly to the product page.
- Sunset Glow Wall: A luminous mural that educates viewers on the importance of sun protection and skin health.
- Surfboards & Flower Crowns: For photo ops, the company offers personalized surfboards and flower crowns imprinted with the logo.
Experiential & Interactive Engagement
Engaging Activities
- Sun-Kissed Bar: Lively mocktails like the “SPF Spritz” (citrus-based) and the “AfterSun Mojito” (aloe and mint) are served at this party spot. Branded mugs with skincare education messages decorated the mocktails.
- DIY Glow Station: Make a shimmer body spray and learn about coconut oil and aloe vera’s skincare advantages.
Sunscreen Spa Lounge
- Mini Consultations: Quick consultations were offered by skin experts who advised clients on the best sun protection products for their specific skin types.
- Free Product Trials: Guests can try out GlowGuard SPF 50+ sunscreen, get their hands on some travel sizes to take home, and learn everything about how it protects skin.
- Branded Facial Misting Fans: To beat the heat of the beach, these entertaining branded fans sprayed a cool, refreshing mist infused with the brand’s aroma.
Social Media Strategy
Digital Activation
- Hashtag Activation: Throughout the event, the hashtag #GlowWithSkincareIndustry was used to encourage people to share their experiences and images on social media.
- AR Filter: With the launch of the “GlowFace by Skincare Industry” AR filter on Instagram, participants can connect and show their sun-protective styles.
- QR Codes & Instant Wins: Products with exclusive discounts, skincare advice, and flash sales were made available through strategically placed QR codes. Product samples, branded towels, and photo stations all included these QR codes.
Influencer Engagement
- Live Stories: The event was attended by beauty and wellness niche influencers and micro-influencers, who documented their experiences on Instagram Stories. The event’s reach increased even more by their capturing of live product trials, sun-safety briefings, and behind-the-scenes events.
- Tag & Win Campaign: The event hashtag gave attendees a chance to win premium skincare packages and product hampers just for posting images.
Giveaways & Swag
To make sure the brand was remembered, attendees were given practical, eye-catching things that related to the event’s theme:
- Branded Beach Bags: A sun hat, branded lip balm, tiny glow mist spray, and a sample of GlowGuard SPF 50+ were all included in each bag.
- Lucky Draw: One lucky guest would win a “Skincare Industry Beach Getaway Kit” or a three-month subscription box of sun protection goods for every social media post or visit to designated brand stations.
- Eco-Friendly Takeaways: Compostable beach towels and bamboo SPF applicators printed with the brand’s logo served as signs of the event’s commitment to sustainability.
Entertainment
To keep the atmosphere lively and engaging:
- Sunset DJ Set: Featuring a curated playlist of upbeat, beachy tunes, the DJ played relaxing beats during the early evening, followed by high-energy party tracks as the night set in.
- Fire Dancers & LED Light Show: As the sun began to set, fire dancers illuminated the beach with their dramatic performances. A stunning LED light show followed, creating a magical experience.
- Silent Disco Zone: An optional silent disco area, complete with branded headphones, allowed attendees to dance under the stars to their preferred beats.
Impact & Results
Brand Awareness & Engagement
- Social Media Impressions: Photos from the event, posts from influencers, and the use of hashtags brought in over 1.2 million impressions.
- Increased Engagement: Over 10,000 unique applications of the branded augmented reality filter in the first week after the event increased organic engagement and Instagram followers.
- Product Trial Success: Over 400 attendees tried out the GlowGuard SPF 50+ sunscreen, which led to great reviews and more sales queries after the event.
- Email Signups: Over 800 new people joined the brand’s email list as a result of the event, guaranteeing continued interest and additional advertising revenue.
Ready to Create Your Own Unforgettable Brand Engagement Event?
Partner with us today for the perfect experience for your brand. Let’s create, impact, and strategically engage your audience to remember your vision long after the event.
Contact Vorson Marcom now and get started on your next big event!
