Case Study: How MarCom Designed a VIP Experience for a Tech Conference
One of the most prominent tech companies contacted Marcom just before their annual product launch event. On this occasion, they weren't...
19
May
Posts by Asif Tariq
10
May
10 Easy Ways to Plan an Engaging Company Event
A workplace event can be both a challenge and an opportunity if approached correctly. It takes time and effort to create an event that ...
06
May
Case Study: How MarCom Created a Themed Beach Party for Brand Engagement
Client Overview: Skincare IndustryIndustry: Skincare & Sun ProtectionClient’s Product Focus: Sunscreen and hydration are th...
05
May
The Science of Billboard Advertising: What Works + What Doesn’t
Advertising on billboards is an art and a science; it's not simply about putting up a large sign with bright colors. Researchers in the...
22
Apr
Why OOH Advertising Is Essential for Your Marketing Strategy
Billboards are easy to overlook in a world of screens, social media marketing, and continual digital noise. Out-of-Home (OOH) advertisi...
22
Apr
Case Study: Vorson Marcom’s Strategy Behind a Successful Outdoor Brand Activation
Industry: Outdoor Equipment and Apparel
Campaign Objective: Outdoor brand activation can increase sales, customer engagement, and bran...
22
Apr
What Is Experiential Marketing? Strategies & Examples
Marketers use experiential marketing, sometimes called engagement marketing or live marketing, to bring brands to life by engaging cust...
22
Apr
How to Manage A PR Agency
Effective PR agency management is at the heart of the success of any public relations effort. Managing a public relations agency requir...
22
Apr
11 Key Trends in Event Production Staffing You Need to Know
Event production is an interesting, dynamic, and fast-evolving industry. Below the surface of every successful event lies the event pro...
22
Apr
20 Creative Birthday Event Ideas You Can Do at Home
Birthdays are special occasions everyone looks forward to, and no other day better can define a memorable event than a fun, creative bi...
