Event production is an interesting, dynamic, and fast-evolving industry. Below the surface of every successful event lies the event production staff: the army responsible for everything from technical setup to guest engagement.
This blog post will delve into key trends that inform event production staffing, what event production staffing is, and what kinds of events this staff can organize. Be it a corporate event, a trade show, or even your wedding, knowing the staffing needs and trends will help you get through the event well.
What is Event Production Staffing?
Event production staffing involves a team of professionals planning, organizing, and executing an event. These staff members bring their expertise to every aspect of the event, ensuring everything runs smoothly. Event production staff can specialize in many areas, including technical production, design, logistics, guest services, and others.
The size and type of staff will depend upon the size and complexity of the event. For instance, a large concert requires several technical and security staff, but a corporate conference may need event planners, logistics coordinators, and assistants for the speakers. In the event production process, the role of the event production staff is critical to a seamless experience for both the attendees and organizers.
Top Trends in Event Production Staffing
The backbone of an event is its production staff. As the industry continues to change, so too does the need for innovative staffing solutions that address the changing demands of the event. Understanding these trends enables event organizers to build even more efficient, effective, and engaging experiences. So, here are 11 key event production staffing trends you need to know:
1. Emphasis on Hybrid and Virtual Event Staffing
The hybrid and virtual events have changed the face of how event production staff is managed and deployed; in this new scheme, event planners need skilled staff that are proficient in physical event logistics as well as virtual technology to meet the in-person and online experiences.
- Virtual Technicians
- Online Moderators and Hosts
The growing demand for hybrid events means that event production staff needs to have a broader skill set to handle in-person and online components.
2. Flexible and Scalable Staffing Solutions
The demand for customized solutions for event staff surged because event sizes and scopes vary greatly. The event planners are no longer looking for one-size-fits-all staffing options. They want to feel flexible and scalable, ensuring they have the right number of people at any given point without over- or understaffing.
- Scalable Staffing Models
- On-Demand Event Staff
Event production staffing agencies are adjusting to offer flexibility and scalability, helping planners quickly adapt to evolving needs.
3. Diversity and Inclusion in Event Staffing
Diversity and inclusion (D&I) have become much more than just words, as such principles profoundly impact attendees and create an even more inclusive event. Event organisers’ importance in having staff of diverse backgrounds, genders, and perspectives is recognized.
- Inclusive Training for Staff
- Representation on Event Teams
By embracing diversity in event production staffing, organizers ensure a richer, more inclusive experience for attendees and staff.
4. Technology and Automation in Event Staffing
Technology continues to play a key role in streamlining event production staffing. From recruitment and scheduling to communication and on-site management, automated tools nowadays streamline most of the staffing processes.
- AI in Staff Scheduling
- Event Management Software
As the industry grows, technology’s role in staffing will continue to increase, helping reduce overhead costs and streamline operations.
5. Specialized Event Production Staff
The demand for professionals with specialized skills is growing as events become increasingly specialized. Gone are the days when generalists could take care of all aspects of an event. Nowadays, highly specialized staff are required to ensure that every event element is performed perfectly.
- Technical Crew
- Creative and Design Staff
- Security and Safety Personnel
Specialized event staff are crucial for the seamless execution of large, intricate events, contributing to a more sophisticated and polished experience for attendees.
6. Training and Development for Event Production Staff
Contemporary events require intensive training and flexibility from the event production staff. Organizations are also investing in the continuous development of their staff, not just in upskilling and certifications but in having better performance.
- Technology Training
- Health and Safety Protocols
By offering consistent training opportunities, organizers can guarantee that event staff are ready to meet the demands of today’s fast-paced, ever-evolving event landscape.
7. Eco-Friendly and Sustainable Event Staffing
One of the biggest issues for modern events is sustainability. This message extends to staffing: Event organisers are concerned about reducing their carbon footprint through the events themselves and how they staff them.
- Green Event Staffing Practices
- Sustainability-Focused Roles
As more events adopt green practices, sustainable event staffing will become a key trend in the industry.
8. Flexible Working Conditions and Remote Event Staff
The COVID-19 pandemic, traditional working patterns, and event production staffing is no different. Although on-site teams are still integral for live events, several roles can now be hired from afar.
- Remote Event Managers and Coordinators
- Work-from-Home Opportunities
This trend towards flexibility is helping event organizers fill positions faster and access global talent while maintaining a lean, cost-effective staffing approach.
9. Staffing for Experiential and Interactive Events
Experiential marketing is gaining popularity, and most companies use interactive events. These events call for out-of-the-box staffing solutions to create memorable and impactful experiences for the attendees.
- Brand Ambassadors and Influencers
- Interactive Tech Support
As event formats evolve to prioritize interaction and experience, the demand for event staff skilled in engagement, tech, and customer service will continue to grow.
10. Event Staff Well-Being and Mental Health Support
Events are often stressful, full of long hours and pressure environments. Event organizations are, therefore, beginning to focus more on the mental health of their staff members as a measure of preventing burnout and realizing peak performance.
- Mental Health Resources
- Staff Support Programs
By addressing their teams’ mental and physical health, event organizers ensure better performance and greater staff retention.
11. Increased Demand for Freelance and Gig Event Staff
The gig economy is a force to be reckoned with regarding events. More and more are employing freelancers and contract workers for their events, giving them the flexibility they require and saving on overhead costs compared to full-time staffing.
- Freelance Event Managers and Planners
- Temporary Event Crew
Types of Events Event Production Staff Can Organize
Event production staff are multiskilled and competent in organizing any type of event in various industries. These events can be diverse in terms of size, purpose, and audience. Let’s check out some of the most common types of events where production staff plays a crucial role in the venture:
- Corporate Events
Corporate events include conferences, seminars, trade shows, team-building, and product launches. An event production staff for such events can include the event planners, logistics coordinators, stage managers, audiovisual technicians, and countless more. All such events require careful planning for branding, smooth technical setups, and keeping an audience engaged.
2. Weddings
The most sentimental and personal event, weddings, call for the production staff to bring the couple’s idea to life. All kinds of event production staff, including wedding planners, coordinators, decorators, caterers, sound technicians, and photographers, are needed for a perfect wedding. Coordinating every detailed aspect of a perfect wedding, from venue choice to its timeline and guest accommodation, is one thing that makes a wedding successful.
- Concerts and Music Festivals
Such events require mass production and, therefore, necessitate that event staff have specialized technical skills. Concerts and music festivals must employ sound engineers, stage managers, lighting technicians, security personnel, and ticketing agents. Since there will be multiple performances and different schedules, event production staff must prepare for high-pressure situations while everything goes well.
4. Conferences and Trade Shows
Conferences and trade shows attract thousands of people, and event production staff are all that stand in the way of making everything from registration to sessions turn out without a hitch. Event coordinators, technical staff, and exhibitors’ assistants coordinate with one another to keep things organized and ensure that exhibitors and attendees have an optimal experience.
- Social Events (Parties, Galas, Receptions)
Social events entail catering, decorations, entertainment, and logistics. Whether it is a birthday party, charity gala, or corporate reception, event staff for social events have to be detail-oriented, flexible, and skilled in managing the logistical and creative aspects of the event.
- Non-Profit and Charity Events
Fundraising, auctions, and charity events require many organizational skill and a great deal of event production staff to coordinate all phases, such as donating, involving the audience, and so on. Event production ensures that transitions between auction segments, speeches, entertainment, etc. take place smoothly.
- Sporting Events
Sporting events, from local tournaments to international games, require thorough planning and well-executed management. The event production staff ensures that all events are conducted smoothly by coordinating logistics, ticketing, crowd control, and technical production.
- Exhibitions and Product Launches
Booth and product launch events are fantastic platforms through which businesses can showcase the products before a higher populace. Event production staff deals with everything: booth design, product demonstration, and engaging with audiences that ensure everything from setting up to breaking down is executed flawlessly.
Expert Staffing Solutions for Every Event
Vorson Marcom specializes in providing highly skilled and dynamic event production staffing solutions tailored to the unique needs of every event. Our experienced team is ready to handle anything from large corporate conferences to intimate weddings, ensuring flawless execution of all technical details, logistics, and guest experience.
Vorson Marcom is always ahead of the trends of its industry, with innovations in technologies, diversity, and scalable staffing solutions adapting to shifting hybrid and in-person event demands. Whether a product launch, gala, or large festival, ensure that your event is expertly managed from start to finish with Vorson Marcom.
Traditional event production staffing is undergoing rapid growth. Tremendous trends shape how staff are recruited, trained, and deployed from focusing on hybrid events to emphasising diversity and special skills. By understanding and embracing these trends, event organizers can craft more successful, efficient, and engaging events. Whether you’re searching for customized solutions for your event staff or adapting to new technologies, staying ahead of this trend will help you stay competitive in the fast-paced event production world.
